IRO

Born in Paris and inspired by 70s and 80s American rock, with a focus on creating a simple and strong wardrobe for everyday cool ladies.

IRO is New York vintage rock combined with Parisian romance and joyful Japanese madness. An inspiring triptych that gives IRO the perfect balance between coolness, sophistication and modernity.

IRO mixes fabrics, cuts and seasons. Patterned leather, tight and loose, summer in winter and winter in summer. A mix of styles inspired by the women who embody IRO. Hyperactive and free, they are fearless and have no limits. They wear what they want, when they want.

Since 2006 and the opening of its first boutique in Saint Germain in Paris, IRO has become a brand sought after by women in major cities. From Soho to Los Angeles, London to Seoul, Lebanon, Shanghai and Qingdao.