New Balance U327SBC

As recreational running became more popular in the 1970s, the norm for running shoes changed from just being a thing to them having to perform.

While the era's designs may be seen as simple by today's standards, the decade stands out as the period when sneakers really began to come into their own.

The 327 model sheds new light on the 70s as a time of innovation, boldly reimagining classic design elements with a thoroughly modern twist. With a twisted reworking of the tried-and-true wedge silhouette, an oversized, asymmetrical 'N' logo, and a terrain-inspired, rugged outsole, the 327 is nothing short of a complete reinterpretation of running history.

Details

Extended midsole

Oversized N-mark

Center stripe with "New Balance" text

Studded outsole inspired by 355 trail shoes

Rubber heel wrap inspired by 320, 355 and Supercomp

Retro-inspired nylon tongue

Widely spaced eyelet rows

308 grams

Suede and mesh upper with exaggerated fang design inspired by the 320, 355 and Supercomp